My Story
Sick and Tired of Being
Sick and Tired
I am Casey — co-founder of Bliss & Beam, and a person in recovery. I want to be upfront about that because it matters. This brand didn't come from a business plan. It came from a life that needed to change.
For a long time, I was struggling. Not in ways that were always visible from the outside — I was showing up as a mom, a wife, a friend, a daughter, an employee. But I wasn't really there. Addiction has a way of hollowing you out while you're still going through the motions, and for me, that hollowness got louder and louder until I couldn't ignore it anymore.
"I didn't get sober because everything fell apart. I got sober because I was sick and tired of being sick and tired."
On August 1, 2023, I made a decision. Not a perfect one — there's no such thing. But a real one. I walked into the rooms, found a sponsor, and started working a program. Steps 10, 11, and 12 are where I live today — taking personal inventory, deepening my relationship with my Higher Power, and carrying the message to others who are still suffering.
As I started celebrating my own milestones — 30 days, 60 days, 90 days — I went looking for something to mark those moments. Something that felt meaningful. Something I'd actually want to carry. I couldn't find it. Everything felt generic, cheap, or like it wasn't made for someone like me.
So I made it myself. That's Bliss & Beam. Every coin in this collection is something I would have wanted to hold in my own hand on a hard day. They're made for people who take their recovery seriously — and who deserve something beautiful to show for it.
If you're out there struggling right now, I want you to know something: it is not easy. Anyone who tells you otherwise hasn't done it. But I can promise you this — it is worth it. Every single day.
Casey B.
Co-Founder, Bliss & Beam · Sober since August 1, 2023
